Why Self Publishing Is Harder Than People Think

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Since Beautiful was published I’ve had several conversations with people who seem to think that self publishing is easier than traditional publishing. Having never published a novel traditionally,  I can’t say with any authority which is more difficult. However, I can say that self publishing is way more difficult than many people assume.

You need to do a lot of research.

  • Unless you happen to be a writer who can also format for print and ebook, design a book cover, self-edit, proofread, market and promote a release, you’re going to need other people, and resources.
  • Need an editor? What kind of edit do you need? Developmental? Line edit? Copy edit? You need to do research to understand the differences, and evaluate potential editors.
  • You need to know your genre. What do readers expect? Yes, sometimes pushing the limits and playing with expectations can be welcome. But sometimes it can make readers feel betrayed: like they paid for something and you didn’t deliver. That leads to bad feelings and bad reviews.
  • What do book covers in your genre look like? If your book cover doesn’t have certain elements it may not find its intended audiences.
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You need other eyes on your manuscript. With traditional publishing this is something that the publishing company will provide. With self publishing, you are once again on your own.

  • Beta readers- When I write a manuscript it goes through several rounds of betas. I write a draft, self-edit and revise, send it off to betas and get feedback. Then I revise again and repeat the process a few times. By the time I send it to an editor it’s been through a lot of beta reading. With Beautiful, I sent it to several Betas just before publication as well.
  • Sensitivity readers- Depending on the subject matter of your book this might be a very good idea. More info on that here.
  • Editors- Yes, you need them. You can and should self edit, taking some time and getting some distance can help, but you can’t see your own work objectively. Sometimes great editors are also writers, but not always. Also, depending on the kind of edit you need, you might seek out different people.
  • Formatting- The last thing that you need is write a beautiful book, take time to edit it and get it into great shape and then have an ebook that malfunctions, or a print copy with repeating pages. Yes, you can learn to do this yourself. I found it very complicated and since it’s not my forte, I had someone else do it.

You need a professional cover. Again this isn’t optional. Readers judge books by the cover. We’re told not to and we do it anyway. Fortunately there are a lot of cover designers out there, so depending on budget you have options.

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You need money. Everything I’ve just mentioned comes with a price tag. A traditional publisher won’t charge you for editing (if they do it’s a red flag, you need to do more research to make sure this is legit!) or cover design, but as a self publisher, you need to hire freelancers to do it. Each one will tell you that that’s the most important thing to spend money on. You need to figure out what you budget is for this project and how to allocate it. Then you can figure out ways to cut costs. Instead if a custom designed cover, you can use a premade cover. Some editors will allow you to pay over time, or figure out a way to trade services (ie: if you help me set up my new website, I’ll give you a free developmental edit.) Many people find free beta readers on goodreads or facebook. But budgeting comes down to figuring out what you need and prioritizing, which takes even more research.  It may also mean some degree of labor, if you work out trades.

You need to market your book, promote it, and sell it. All of this just covers what goes into making a book a book. I haven’t even gone into a discussion of promoting and marketing a book once it’s released! That’s yet another task that falls to self-published author.

I think a lot of people hear the words “self publish” and assume that you’re uploading a word doc with your manuscript to kindle. Which, is what some people do, I’m sure. But many self published authors put a lot of effort into making a product that is high quality and professional. Most of those authors don’t come from a publishing background. They learn on the job and with limited resources.  Just because they’ve bypassed the traditional publishing system (there are many reasons for doing this!) doesn’t mean that they’re taking the easy way, by any stretch of the imagination. Self-published authors deserve a lot of respect for the investment (in terms of money, time, energy, and emotion) they put into each book. So next time someone tells you that they’ve self published, give them the respect that they deserve!

One thought on “Why Self Publishing Is Harder Than People Think

  1. Pingback: New Year Reflections | Fran Laniado- Author

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